Training for London Liberal Democrat activists on how to run a strong digital campaign for 2016 and beyond.

AGENDA 

1. Digital strategy for the borough 

2. How to collect and use email addresses effectively

     a) Collection points

     b) Segmentation 

     c) Lookalike audiences 

3. Social Media 

     a) Content calendars (planned vs. reactive)

     b) Facebook best practice

     c) Twitter best practice 

     d) Management tools

4. Your website

5. Practical training in key campaign tools

     a) Connect 

     b) Nationbuilder

      c) Salesforce